Enhancement of Business branding through the development of a carbon footprint evaluation system in the cross-border area – CB CARBONFREE – INTERREG V-A GREECE BULGARIA 2014-2020, Greek Exporters Association.
The project aims to develop new innovations and/or improve existing production, standardization and marketing methods, environmentally friendly, focused on reducing the carbon footprint at all stages of production, from the producer to the final point of sale. Τhe project support new – innovative business practices in the cross-border area in order to differentiate the products of the sector and to satisfy the constantly growing needs of the consumer. The introduction of new methods and processes is ongoing in the modern business environment, with the result that monitoring trends and adapting and improving products is essential for the “survival” of entrepreneurs.
The above framework is of great importance in the cross-border area where continuous support and training is deemed necessary.
The approach of the project was to train primary, secondary and tertiary sector staff and entrepreneurs involved in the agri-food sector on protocols for the use of reduced carbon footprints. On a second level, seminars and workshops were held to promote these products in domestic markets as well as in markets that have established specific rules.
The results of the project cover a very important parameter, that of environmentally friendly products, which is the main trend of the market today, providing a framework for the collaborative operation of the business environment in the Cross-Border region with the aim of producing, standardizing and promoting low carbon emissions . to zero carbon footprint in markets.
The main beneficiaries of the project were SMEs of the cross-border region that are active as well as the prospective entrepreneurs of the sector who can from the beginning determine the framework of production, standardization and distribution of their products with the aim of markets that require special certification features but also the creation of high quality products added value.